Picture : The Farm Advisor Mr  Wailena Vugakoto attending to the farmers during the Agriculture show at Subrail Park in Labasa.

The Fiji Agromarketing Authority (AMA) received positive response from farmers during the 2020 Northern Agriculture Show. 

The two-day event was held at Subrail Park in Labasa and was opened on Wednesday 21st October 2020 by Chief Guest, Minister for Fisheries Hon. Semi Koroilavesau. The Fiji Agromarketing representatives at the show were overwhelmed with the inquiries that were received at their booth during the two-day event. Farmers turned out in numbers to the AMA booth that was represented by Farm Advisor Wailena Vugakoto and the Fiji Agromarketing Northern Team. 

Mr. Vugakoto had the opportunity to assist forty-two (42) farmers that came from different parts of Vanua Levu to inquire about the role of AMA to farmers and also receive clarification on the processes involved with respect to produce production at the Fiji Agromarketing Authority. A total of seventy-five (75) farmers from both the Central and Northern Division have been assisted and informed of the services offered by the Agricultural Marketing Authority. 

Since its establishment in 2004, the Fiji Agromarketing has expanded its operations to Vanua Levu in a bid to access remote parts of Vanua Levu and purchase from local farmers to supply to domestic and international markets. 

This has allowed for AMA to stimulate economic activities for the rural population that solely depend on agriculture and marine based resources for their livelihoods.

The Fiji Agromarketing collection center in Savusavu was opened in 2009 and employs 21 personnel from neighbouring communities.

AMA has representative field officers in Savusavu, Bua, Wainikoro, and Taveuni. 

With this strong presence in these remote areas, it allows farmers to have accessibility to consultation with field officers and work with field officers on purchasing their produce once it is ready for harvesting. 

Fiji Agromarketing Authority is fortunate to be part of the Ministry of Agriculture team to the North as it allowed the AMA and the Ministry of Agriculture team, along with other key stakeholders to work holistically in creating awareness on an industry that has great potential to grow in the coming years. 

The Fiji Agromarketing was also present at the Western Agriculture Show from Wednesday 28th-30th October 2020 at Koroivolu Park, Nadi.

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