Fiji is producing around 8500 tons of pineapple in a year at a value of $10.7m.

This was highlighted by the Minister for Agriculture, Rural and Maritime Development, Waterways and Environment Hon. Dr. Mahendra Reddy while launching the Pacific Crown Canned pineapple.

Minister Reddy applauded Food Processors (Fiji) Limited for establishing a processing plant for pineapple.

“With this new market, we can raise the production by end of the year to at least $12m and in five years’ time, to at least $25m,” Minister Reddy said.

Minister Reddy also said it’s something he terms as market led inducement of production rather than inducing production via subsidies and grants.

“We are moving in the right direction in terms of incentivizing the farmers by taking the market to them.”

“Fiji has a huge potential both in local and export market which be unlocked by food processing and value addition,” Minister Reddy added.

He also presented certificates to farmers – loyal partners with the company for the past 10 years.

-ENDS-

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