Kava is not just a crop. It is the lifeblood of our agricultural economy, a cultural emblem, and a billion-dollar industry that sustains thousands of rural farmers.

This was the statement delivered today in parliament by the Minister for Agriculture and Waterways, Honourable Vatimi Rayalu.

“Today, I reaffirm our unwavering commitment to elevating this vital industry. Together, we are not merely growing kava; we are cultivating a legacy. Today, we stand at a pivotal moment for Fiji’s agricultural future.”

“I begin by extending my heartfelt congratulations to the Honourable Assistant Minister for Agriculture and Waterways, Honourable Tomasi Tunabuna and his delegation for their successful mission to the United States early this year. Their dedication has opened doors for our kava industry—doors that lead to growth, innovation, and global recognition. To our partners in the U.S. who supported this mission, vinaka vakalevu. Your collaboration strengthens the bridge between Fiji and the world,” said Hon. Rayalu.

He added that the foundation of any thriving industry is its production.

“We are taking bold, decisive steps to ensure that Fijian kava remains synonymous with quality and consistency.

We are launching a "Research on Kava" to revolutionise large-scale commercial farming.

In key kava-growing regions, modern wash bays will soon be constructed to enhance processing standards.

Through the introduction of advanced technologies and best practices in crop management, we are boosting productivity and empowering farmers.

Most importantly, we are actively engaging our youth, ensuring that the next generation carries this industry forward with pride and innovation.

“This is not just about planting crops; it is about planting opportunities—for our farmers, our families, and our future.”

For Fiji’s kava to thrive on the global stage, it must meet the highest standards.

"The Kava Bill, developed in partnership with the Ministry of Trade, is nearing completion. This legislation will ensure that our kava meets international regulatory requirements, including those of the U.S. FDA. By setting stringent quality benchmarks, we are not just ensuring compliance but establishing Fiji as the gold standard in kava production."

Hon. Rayalu added that this is not just about meeting expectations; it is about exceeding them and ensuring that every sip of Fijian kava carries a promise of safety, quality, and excellence.

The global appetite for kava is growing, and Fiji is ready to meet the demand.

"We are working hand-in-hand with exporters, processors, and industry stakeholders to align with both local and international market standards. Through partnerships with U.S. importers and Trade Commissions, we are promoting Fijian-grown kava as a premium product worldwide."

He went on to say that In the United States, kava has become more than a traditional beverage and is now a sought-after ingredient in the manufacturing sector, particularly in the production of natural health supplements and relaxation products.

“Kava’s unique calming properties have positioned it as a key component in stress-relief capsules, herbal teas, and wellness beverages. These products are in high demand as the U.S. market continues to prioritize health and wellness.”

Hon. Rayalu stressed that by tapping into this growing market, we are not just exporting kava; we are exporting Fijian innovation and quality.

“Beyond the U.S., we are exploring new markets, ensuring that Fijian kava becomes a global brand recognized for its quality and cultural significance.”

Later this year, Fiji will host the Fiji Islands Kava Forum—a landmark event that will showcase our leadership in the global kava industry.

"This forum will bring together international stakeholders, including VIPs from the U.S. and other key markets and will serve as a platform for dialogue, collaboration, and innovation.

Discussions will center on the Kava Bill, export challenges, and opportunities for growth.

Hon. Rayalu added that this forum is more than just a meeting and is a declaration that Fiji is ready to lead.

“It is a statement that our agricultural resources, from kava to dalo and coconut, are second to none,” stressed Hon. Rayalu.

“This upcoming forum is not just about kava. It is about positioning Fiji as a hub of agricultural excellence, attracting investment, and creating opportunities for our farmers.”

Government through the Ministry of Agriculture and Waterways commitment to the kava industry does not end with forums or legislation.

The ministry in collaboration with key partners are laying the groundwork for lasting success through a comprehensive Kava Industry Policy.

This policy will be guided by insights from the Yaqona Farming Household Census, ensuring data-driven, inclusive, and sustainable strategies. It will prioritize the needs of farmers, exporters, and consumers while safeguarding the environment.

“This is not just a policy; it is a promise—a promise to the Fijian people that the kava industry will continue to grow, thrive, and benefit generations to come.”

“The road ahead is not without challenges, but the opportunities are far greater. We are building an industry that empowers our farmers, uplifts our youth, and strengthens our economy.”

“We are creating a future where Fijian kava is celebrated not just as a product but as a global brand of excellence. And we are ensuring that this billion-dollar industry continues to be a source of pride and prosperity for all Fijians.”

ENDS

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