In the year ending March 2025, two-way trade between New Zealand and Fiji achieved an impressive total of $1.39 billion.

This robust trade dynamic saw New Zealand exporting goods valued at $849.24 million to Fiji, while imports from Fiji amounted to $542.38 million.

New Zealand High Commission First Secretary, Mr. Adham Crichton, revealed this at the Agriculture Mini Trade Forum in Nadi during the opening ceremony, stating, that it’s noteworthy that Fiji is positioned as New Zealand's 24th largest trading partner in terms of total trade value.

Mr. Crichton said a significant aspect of this relationship is driven by services, particularly in the tourism sector, which plays a crucial role in economic development.

He said Fiji's primary export to New Zealand consists of an impressive array of vegetables, with total exports valued at approximately $19.74 million. Among these, manioc and sweet potatoes stand out as prominent favourites, showcasing the rich agricultural heritage of the islands.

“On the flip side, New Zealand's foremost export to Fiji is dairy, reflecting the country’s strong reputation for high-quality milk products,” said Mr Crichton.

Mr Crichton added that the trade relationship between these two nations thrives on complementary markets and seasonal variations, particularly highlighted by the availability of avocados at different times of the year, enhancing the dynamic exchange of goods between them.

Additionally, the Fiji New Zealand Business Council has crafted a comprehensive strategy aimed at reaching an ambitious target of $2 billion.

Achieving this goal will necessitate seamless coordination between both the private and public sectors, highlighting the importance of collaboration in driving economic growth.

“Agriculture will play a pivotal role in this trade uplift. Key initiatives will include investment in robust branding efforts to enhance market presence and consumer recognition. Additionally, a focus on certification and compliance will ensure that products meet high standards, thus boosting consumer confidence and encouraging trade,” said Mr Crichton.

He noted that value-added processing is essential because it converts raw agricultural products into higher-value items, thereby improving competitiveness in the marketplace. Initiatives like the Market Transformation Framework (MTF) highlight the importance of a market-driven approach, ensuring that programs respond to consumer demands and market trends.

Furthermore, opportunities for import substitution can lead to stronger local production capabilities, while promoting tourism will also contribute to economic diversification and growth. Together, these strategies will create a dynamic and resilient economic landscape.

The Agriculture Mini-Trade Forum ended yesterday in Nadi.

The Ministry of Agriculture and Waterways is now planning to make this an annual event, as it continues to strengthen partnerships, promote sustainable practices, and unlock new opportunities across the agriculture sector.

ENDS

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