At the closing of the Agriculture Mini-Trade Forum in Nadi this afternoon, Pacific Trade Invest (PTI) Trade Commissioner, Ms. Glynis Miller, officially handed over a Feasibility Report on the Pineapple Export Industry in Fiji to the Ministry of Agriculture and Waterways.

The report was presented to the Minister for Fisheries and Forests and Acting Minister for Agriculture and Waterways, Honourable Alitia Bainivalu. It outlines the current state of pineapple production in Fiji and provides a roadmap for increasing Fiji’s access to the New Zealand market.

“Pineapple production in Fiji dates back to the 1860s and has seen cycles of growth and decline, often competing with sugarcane for land and resources,” Ms. Miller stated.

“Over the past 40 years, strong domestic demand—especially from the tourism sector—has helped position pineapple as a key crop. It is now second only to coconut in terms of permanent crop volume, with over 28,000 tonnes harvested and consumed locally each year.”

The report includes key recommendations aimed at helping Fiji increase its share of pineapples imported into New Zealand.

Achieving this goal, Ms. Miller noted, will require a careful balance of the interests of farmers, exporters, and the New Zealand market, while also tackling critical constraints in the value chain.

“There is still much work to be done in the pineapple sector,” Ms. Miller concluded.

She added that with stronger collaboration and sustained commitment, Fiji can unlock greater opportunities in the export space.

Hon. Bainivalu, in receiving the report, thanked PTI for the efforts invested in producing the comprehensive study.

She acknowledged the importance of such data-driven insights in guiding the Ministry’s future planning and policy direction, particularly in strengthening Fiji’s position in high-potential export markets like New Zealand.

ENDS

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